5 Different types of Marketing

Are you focusing on the growth of your business? Or are you working hard to expand your business? That will never work if you are not paying attention to different types of marketing strategies. Trends of using different types of marketing strategies are always moving upward and the world always experimenting with different strategies to grow their business. As we all know, people's needs and wants are always changing frequently. So they are moving on differences in products and services and are trying to experience new trends. 

Currently, all the customers are working with a busy life schedule. So the marketer should be smart to select which type of marketing strategy to use and what kind of customer audience. Here, we are about to discuss 5 different types of marketing that are important you have to implement to build a strong customer base around your business.

Social Media Marketing 

Social media marketing is one of the powerful marketing types to build a customer network through the internet. It is very effective to market a product or service to a customer using graphs, images, descriptions, and introduction videos. Social media marketing can make a huge impact to build your audience and connect with the customer very effectively. As well as you can create many campaigns by boosting the targeted audience.

Mainly we are using high ranked social media sites are, Facebook, Youtube, Instagram, Twitter, Pinterest, and Snapchat. Millions of peoples are always engaged with at least one of these social media account for the use of their day to day life. Most of these social media platforms are providing business marketing tools to invest in campaigns to sell products or services and grow clients' businesses. Apart from that, Google Adwords is also one of the best marketing campaign tools for the businessman's to grow their business.

Pros and Cons of Social media marketing

Pros

• Ability to boost effective campaigns on the targeted bigger audiences at low cost, faster.
• Easy to start a business profile with relevant content and easy to share.
• Advertise frequently attractively with full of description.
• Very easy to engage with customers and support after sales faster.
• Build a strong relationship between the seller and customer with 100% trust satisfaction.
• Improve sales using good reviews and recommendations.
• Easy to analyze and can be taken faster decision to improve the business.
• Not the same as physical marketing, Social media marketing can be used for the same marketing method on different social media platforms.

Cons.

• Risk of having negative reviews and it may publish through loyal customers.
• Huge competition on substitute goods.
• There huge disadvantage of exposure to competitors on your marketing strategies.
• As same as improving the loyal to your brand, there is a risk of having repeated bad reviews and it may cause damage to the business brand image.
• In the case of one bad impression of your business, the full cost of the campaign is wasted.
• Higher time consumption.
• Social media marketing resources are not suited for every business.
• It is hard to adjust to trends.

Content Marketing 

Content is like a salesperson for the production of a business. All the information about the product may include in the content. Content marketing should have done with very disciplined methods. And well-planned strategy may help to grow the business on creating, sharing, and publishing while maintaining and giving customer supportive contents clearly to the customer audience. This strategy takes help from social media and email marketing techniques. As we all are providing the actual details and descriptions including pros and cons to help to make the better solution for the customer seeking. 

Content marketing always should be relevant and implement the real value of the product. This may never be the irrelevant, spammy, or junkie. To build a strong and constant customer base, the marketer should provide real and unique content that describes the actual value of the product. As an example, assume a person is surfing on the internet about issues. He is clicking the first search result and the article is about sandpapers. Can he get the same utility from sandpapers instead of tissues? That is why I mentioned, it is important to be the article very accurate and relevant. 

Pros and Cons of Social content marketing

Pros:

• Good and strong content will generate a higher customer base and a loyal brand name and trust.
• The positive reaction from customers for a good review.
• It is easy to give a full detailed description of the business.
• Cost friendly comparing to the achieving results.
• Ability to get help with online marketing tools to improve the business.
• Advertising function is always enabled with content in this marketing type.

Cons:

• Time consumption is a bit higher to become successful in this strategy.
• Always need professionals to organize a successful campaign.
• If your niche is highly competitive, it is a bit hard to rank.
• Success depends on creativity and skill.
• Expensive depend on the project
• Manage the content is not much easy.

Brand Marketing

There are many definitions for a Brand. The brand represents the symbol of the reputation of a company. The brand is a strong and unique asset for a business and is so powerful. All the companies are trying to get to the higher place of their brand name. And it works as a strong role to sustain a well-reputed business. So, what is Brand Marketing?

A business always trying to increase its customer base by producing quality goods and services. But there are so many substitutes for products and services. So that might be hard with your competitors who are producing the same product and sell cheaper prices to increase their sales. Promoting the name of the Brand is extremely important to hold your loyal customers with your product or service. People are always trying to get the best and quality products. So you can sell products without adjusting the price to the same product if you have a well-reputed brand name. So, that is Brand Marketing.

Branding and Brand Marketing is a different term in the same industry. Branding is the image of the business and it represents the goodwill of the company. Brand marketing is the process of delivering the Brand name and identity, along with the final product to the market. The main objective of Brand marketing is to motivate the buyer to buy your products with loyalty and emotionally. This is a very successful and long-term profitable strategy to use by most recognized companies in the global market. Examples for this type of marketing can be mention as, McDonald's, Gucci, Rolex, Carlsberg, etc.

Pros and Cons of Social brand marketing

Pros:

• Build a strong and loyal customer audience.
• Stability of sustain in the marketplace.
• Able to give confidence to the customer while increasing the recognition of the brand.
• Well reputed brand can defend on negative reviews easily
• Easy to expand the business and can put a strong anchor on any marketplace.
• Competitors are not a big matter when making decisions on behalf of the company.

Cons:

• This is very expensive for advertising and marketing, so, should have to put a strong effort.
• Time consumption for Brand marketing is high.
• It will build confusion for the consumers by discouraging them to buy other brands.
• There is a small risk of losing customers if they fed up with the uniform pattern of products.
• High responsibility of giving a different experience, without losing the quality of products.
• Always have to be on the alert with statistics and analysis vs competitors.

Inbound Marketing

Inbound marketing type can simply describe as, get the attention of potential customers via social media marketing, content marketing(articles or videos), SEO, and brand marketing strategies. In this marketing method, focus on attracting customers through online marketing tools such as, newsletters, websites, blogs creatively, and sponsoring by company authorization. This is basically building trustworthiness among customers and grab them into your business. Contents are very important and they should be real, accurate, and creative. Identifying the target audience is compulsory to get decisions on inbound marketing. Researches may help to go through customer's choices. 

Studying consumer behaviors to attracting customers, may draw the right people to the business. People can always ask questions related to content. Answering those questions and solving their conflicts individually, regarding your service, may strongly help to engage with business and build a sustainable relation creating trust between both buyer and seller. Analyzing buyer's conflict questions will easily direct to the main goal and consumers may not hesitate to buy your product or service. As we all know, the customer is king for any market. Satisfying customers may always improve the business and profit range. Ensure to give customer service support after sales or providing proper guidance for the relevant product that would succeed from a customer point of view.

Pros and Cons of Inbound marketing

Pros:

• Builds consumer confidence engaging with company reference.
• Generate long-term engagement with consumers while the sales and marketing process works together.
• Depend on the content, the possibility of going viral.
• Faster and direct feedback from customers may help in making decisions on strategies.
• Find the solution and required changes in products that are realistic.
• Comparatively sustainable and cost-effective marketing type.

Cons:

• Overall time consumption is a bit high, so return on investment may take time.
• Many companies are into inbound marketing, hence the competition may increase.
• Trust is dependent on creativeness and accuracy, always depends on required professionals.
• Even though using inbound marketing, still have to stick with outbound marketing.
• In some cases, it may not compatible to convert from traditional marketing to inbound marketing.
• Should have put enough effort to plan and become strategical.

Outbound Marketing

Outbound marketing type can introduce a self-dependent marketing type. Strategies can use with other marketing types along with outbound marketing. Even though the global become a single village, traditional methods are still using to maintain and attract customers for businesses. Outbound marketing is always one-way communication. Examples of outbound marketing are TV commercials and radio ads, trade shows, billboards, advertisements on papers, internet advertisements, pop-up ads, direct emails, etc. This type of marketing does not require customer feedback or interest. The message is sending to all who live in society. This may interrupt for customers, but expecting to create a need or want for the customer, and trying to increase sales. If there is a person who is expecting to buy the product, the person may keep a note with him and will buy when they need or want to poke.

This method bit risky due to annoying but is a successful method. Instead of waiting till someone find your business, you are going to the front door and knocking and say, "Hey, we have this product, and it has this kind of benefits, so if you want to buy this at this price, you can solve all your problems". Peoples are always watching dramas, movies, games to fulfill their happiness and it is a requirement in day-to-day life. Finding where are the more people traffic is generating, is the best place for outbound marketing. You can create a need for people, to buy a particular product. Have to be smart, and using researches, surveys, and statistics you have to report them about your product creatively. And the message should be strong and attractive. Customer will hold the best one and will buy that product. Inbound marketing is a good method. But outbound marketing is more effective. 

Pros and Cons of Outbound marketing

Pros:

• Return on investment is higher than other marketing types.
• Time-saving and presenting are more accurate.
• More effective and strategies have a better successful ratio.
• More engagements with the business.
• This marketing type will create interest in customers and pushes to buy the product strategically.
• Measure and analyze strategies are easy.

Cons: 

• Cost is higher than in other marketing types.
• There may have wasted of investment due to not targeting a particular group.
• Taking more time and have to put a big effort to identify customer feedback.
• Due to the suggestion and complaint delay, it may take some time to do changes or improvements to products.
• Measuring ROI is not much easy. Should have work on so many graphs and statistics to identify the return.
• Attracting customers and keep the constant relationship between buyer and seller is harder.

Conclusion

Consider which marketing type is the best to implement and comply with your business strategies. If you are running a small business, it is better to go for a cost-effective marketing type. Even though all the marketing types have advantages and disadvantages, all the methods are useful to make your business get into a successful level. The thing you have to decide is how accurately your strategies comply with the selected marketing type. But, if you are planning to get more sales and profit, you have to invest in risk and give maximum effort to expand and improve the business in the long term sustainable process.