Buying situation types are not only depending on products differ. Even the types of buying situations different for each consumer. Each time...

The buying decision process depends on problem or need, recognition, evaluation, analyzing information, purchasing behavior, purchase decisi...

Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation.&...

Consumer behavior influences are referred to the selection, purchase, and consumption of goods and services for the satisfaction of their wa...

Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing s...

C onsumers are any person who buys anything for personal consumption to meet the targeted needs of them or their family needs and wants on t...