In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization. Inform...

Customer orientation A firm in the market economy can survive by producing goods that persons are willing and able to buy. Consequently, ...

Marketing Orientation Marketing orientation is a business model that focuses on delivering products designed according to customer desire...

Selling Orientation As opposed to production orientation or product orientation, a firm using a sales orientation focuses primarily on the ...

Product Orientation Similar to production orientation, the product orientation of marketing focuses solely on the product a company intend...

Production Orientation Production orientation follows the premise that any product of high quality can be readily sold. The evolution from...