In the ever-evolving landscape of business, mastering modern marketing management is not just an option but a necessity for success in the...

Are you focusing on the growth of your business? Or are you working hard to expand your business? That will never work if you are not paying...

First, let's see What is Competitive Advantage in Marketing.  Competitive advantage can simply describe as decisions most of the compani...

T raditionally, marketing analysis was structured into three areas. Those are,  Customer analysis  Company analysis  Competitor analysis  Th...

 A market is one of a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchan...

B2B marketing can be define simply as Business to Business marketing. This B2B marketing strategy refers, products and service marketing to ...

T raditional marketing methods have examined the price/value relationship in terms of dollars paid. Some marketers believe customers perceiv...