Service quality is a term that describes a comparison of expectations with performance. A business with high service quality will meet custo...

Any service can be clearly and completely, consistently and concisely specified by means of the following 12 standard attributes which confo...

In economics, a service is an intangible commodity. More specifically, services are an intangible equivalent of economic goods.  Service pro...

In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to ma...

The packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging al...

Benefit 1 : Brand identity commands a price-premium. Why is someone willing to pay thousands of dollars more for a Lexus than for a Toyota...

A trademark, trademark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity...

Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the...

Brand name The brand name is quite often used interchangeably with "brand", although it is more correctly used to specifically d...

Brand awareness Brand awareness is, how deeper the customer can keep in their mind and recognize the brand, under different conditions. Th...