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Product Modification
An adjustment in one or more of a product's characteristics. It is most likely to be employed in the maturity stage of the product lif...
Types of Buying Situations
Buying situation types are not only depending on products differ. Even the types of buying situations different for each consumer. Each time...
Packaging and Labeling
The packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging al...
Model of Buyer behavior
Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing s...
Product Mix
Product line, product mix, and product line extensions are terms frequently used to refers to different aspects of the range of products off...
Buying Decision Process
The buying decision process depends on problem or need, recognition, evaluation, analyzing information, purchasing behavior, purchase decisi...
Product LIfe Cycle
Product life-cycle (PLC) Like human beings, products also have an arc. From birth to death, human beings pass through various stages e.g. bi...
Consumer Behavior Influences
Consumer behavior influences are referred to the selection, purchase, and consumption of goods and services for the satisfaction of their wa...
Brand equity
Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the...
Maslow's Hierarchy of Needs
Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation.&...
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